Each phase adds data and unlocks new questions — fewer new integrations first, greatest complexity last.
Digital foundation
Clickstream, app, ecommerce, campaigns
Fewest new integrationsLoyalty & intelligence
Treats, CRM, identity stitching
Identity foundationOmnichannel retail
POS, store, BOPIS, inventory
Digital-to-store revenueServices lifecycle
Grooming, vet, training, pharmacy
Services attach & LTVRetail Media Network
Ad server, sponsored, vendor data
Vendor monetizationRecommendation. Lead with Phases 1–2. They require the fewest new integrations and deliver the fastest measurable value, while establishing the identity foundation the omnichannel use cases in Phases 3–5 depend on.
What each phase adds, and what it unlocks.
Each phase below details the new data sources it brings on, the use cases it enables, the questions it answers, and the new questions it opens up for the next phase.
Phase 1 · Digital analytics foundation
Start here · Fewest new integrationsThe foundational phase — the widest set of use cases with the fewest new integrations, improving digital conversion, marketing performance, and acquisition efficiency.
New data sources
- Website clickstream
- Mobile app analytics
- Ecommerce transactions
- Campaign data — email, SMS, push
- Product catalog
- Search & content interactions
Use cases in this phase
- 1b · Abandoned cart analysis
- 2a · Cross-device analysis
- 2b/2c · Mobile app impact & flow
- 3b · Outbound journey & campaign
- 3c · Content · 3d · Offer & placement
- 3e · Product & category insights
Representative business questions
- Which channels drive the highest-converting visitors?
- Where are customers abandoning checkout?
- Which products are viewed most but not purchased?
- What are customers searching for but cannot find?
- Which content influences purchases?
New questions this phase unlocks
- Which products drop off most between view and add-to-cart?
- Which digital experiences drive Autoship enrollment?
- Which content drives loyalty sign-up propensity?
- Which onsite journeys lead to the highest digital LTV?
Phase 2 · Loyalty & customer intelligence
Identity foundationIncrease retention, repeat purchases, Treats engagement, and lifetime value — while establishing the identity foundation the omnichannel phases depend on.
New data sources
- Added: Treats loyalty data
- CRM / customer profile data
- Identity stitching across channels
- All Phase 1 sources
Use cases in this phase
- 1e · Segment discovery & activation
- 3a · Cross-channel attribution
- Loyalty journey analysis
- Churn & retention analytics
- Customer value segmentation
Representative business questions
- Which journeys create the highest-value Treats members?
- What behaviors predict Member → Bestie → VIPP?
- Which segments are most likely to churn?
- Which first purchases create the highest LTV?
- How does Autoship impact retention and spend?
New questions this phase unlocks
- What behaviors predict future VIPP membership?
- Which loyalty benefits drive the greatest retention?
- What behaviors occur 30/60/90 days before churn?
- Which segments are most responsive to personalization?
Phase 3 · Omnichannel retail analytics
Digital-to-storeConnect digital engagement to store revenue and fulfillment outcomes, quantifying how online behavior drives in-store sales.
New data sources
- Added: POS transactions
- Store purchases
- BOPIS transactions
- Store inventory
- Loyalty-linked store sales
Use cases in this phase
- 1a · Online-to-offline journey
- 1c · BOPIS analysis
- Omnichannel attribution
- Digital-to-store revenue measurement
- Store influence analysis
Representative business questions
- How much in-store revenue is influenced by digital?
- Do digital researchers spend more in-store?
- How much incremental revenue occurs at pickup?
- Which stores generate the highest attach rates?
- Does BOPIS increase loyalty engagement?
New questions this phase unlocks
- Which store visits are digitally influenced but unattributed?
- Which digital behaviors expand the in-store basket most?
- Which segments prefer store fulfillment vs delivery?
- Which omnichannel journeys create the greatest LTV?
Phase 4 · Services & consumer lifecycle
Services businessIncrease adoption of grooming, training, veterinary, boarding, and pharmacy — the highest-margin, highest-loyalty parts of the pet-parent relationship.
New data sources
- Added: Grooming
- Training
- Veterinary
- Pharmacy
- Contact center
- Appointment systems
Use cases in this phase
- 1d · Call deflection
- Grooming journey analysis
- Veterinary journey analysis
- Training conversion analysis
- Pharmacy refill analysis
Representative business questions
- Which digital experiences lead to grooming bookings?
- Which retail customers are most likely to buy services?
- Which journeys lead to veterinary adoption?
- Which appointment reminders reduce inbound calls?
- What retail purchases predict future service adoption?
New questions this phase unlocks
- What is the LTV impact of grooming adoption?
- Which puppy purchases predict training enrollment?
- Which veterinary events increase product purchases?
- Which lifecycle stages create the greatest service opportunity?
Phase 5 · Retail Media Network (RMN)
MonetizationCreate a scalable advertising and supplier-insights platform that turns unified journey data into a new revenue stream.
New data sources
- Added: Retail media ad server
- Sponsored product data
- Vendor reporting data
- Paid media platforms
Use cases in this phase
- 4a · Onsite advertising performance
- 4b · Vendor analysis
- 4c · Vendor reporting
- 4d · Offsite paid media analysis
Representative business questions
- Which supplier placements drive sales?
- Which vendors generate the highest ROAS?
- Which campaigns drive both online and store sales?
- Which advertisers acquire the highest-value customers?
- How should media spend be reallocated to maximize return?
New questions this phase unlocks
- Which vendors benefit most from omnichannel attribution?
- Which audiences offer the highest RMN monetization potential?
- What incremental lift comes from sponsored placements?
- Which investments drive profitable growth, not just revenue?
Categorized PetSmart Retail Use Cases.
The strongest use cases center on what makes PetSmart PetSmart: services, consumables, loyalty, Autoship, grooming, veterinary, training, pharmacy, and store pickup. Select a category, then open any use case for the pet-parent example, the questions it answers, its value, and the differentiated CJA capabilities behind it.
Analyze cross-channel customer touchpoints — how digital, loyalty, store, and services interact before and after a purchase.
1aOnline-to-offline customer journey analysis
The pet-parent journey
A pet parent researches premium dog food online, reads product reviews, checks local inventory, but ultimately purchases in-store during a weekend visit.
Questions PetSmart could answer
- Which digital experiences most influence in-store purchases?
- How often does "check store inventory" lead to an in-store transaction?
- Do online researchers spend more in-store?
- Which journeys lead to grooming, training, or vet purchases?
Value & impact
- Reveals how website, app, email, loyalty, and services interact before an in-store purchase.
- Improves digital influence of in-store purchase by 1–2% and speeds time-to-insight.
CJA differentiated capabilities
- Customer Identity: unify IDs across channels & devices
- Full Journey View: sequential flow, fallout & cohort analysis
- Attribution: credit each online touchpoint for in-store sales
- AI-driven Insights: gen AI/ML for segmentation & storytelling
1bAbandoned cart analysis
The pet-parent journey
A customer adds a $90 bag of dog food to their cart but doesn't complete checkout. Three days later, they purchase the same product in-store using Treats rewards.
Questions PetSmart could answer
- Was the cart truly abandoned or completed through another channel?
- Which products have high digital abandonment but strong store conversion?
- Do customers abandon when shipping costs appear?
- Does BOPIS availability reduce abandonment?
Value & impact
- Prevents over-reporting abandonment by connecting ecommerce and store purchases into one journey.
- Improves cart abandonment rate by 1–2%; increases satisfaction & LTV.
CJA differentiated capabilities
- Customer Identity: unify IDs across channels & devices
- Full Journey View: see if a cart was truly abandoned
- AI-driven Insights: gen AI/ML for segmentation & attribution
- Actionable Intelligence: publish audiences to RT-CDP/Journey Optimizer
1cBOPIS analysis
The pet-parent journey
A customer buys dog food online for same-day pickup and purchases treats, toys, and grooming products when arriving at the store.
Questions PetSmart could answer
- How much incremental revenue occurs during pickup visits?
- Which categories create the largest pickup basket expansion?
- Which stores generate the highest attach rates?
- Does BOPIS increase loyalty engagement?
Value & impact
- Quantifies the full value of pickup programs beyond the original online order.
- Improves digital influence of in-store purchase by 1–2%.
CJA differentiated capabilities
- Customer Identity: unify IDs across channels & devices
- Full Journey View: cohort, fallout & flow analyses
- Attribution: connect online touchpoints to in-store purchases
- AI-driven Insights: gen AI/ML augments segmentation & attribution
1dCall deflection
The pet-parent journey
Customers contact support to check grooming appointment status, prescription orders, or delivery timing for food and supplies.
Questions PetSmart could answer
- Which notifications reduce support contact volume?
- Are grooming reminders decreasing inbound calls?
- Which delivery events trigger customer service interactions?
- Which stores generate the highest service inquiries?
Value & impact
- Improves self-service experiences while reducing contact center costs.
- Deflects 3–5% of support calls through optimized logistics communications.
CJA differentiated capabilities
- Customer Identity: unify IDs across channels & devices
- Full Journey View: trace actions leading to a service call
- AI-driven Insights: gen AI/ML for segmentation & attribution
- Actionable Intelligence: publish audiences to RT-CDP/Journey Optimizer
1eSegment discovery & activation
The pet-parent journey
Identify Treats members who routinely purchase puppy products but have not booked training classes.
Activation opportunities
- Puppy training offers
- Grooming service offers
- Veterinary wellness visit offers
- Pet insurance & Autoship enrollment offers
Value & impact
- Creates lifecycle-based journeys tied to pet age, breed, and ownership stage.
- Increases revenue for key segments by 1–2% through targeted cross-sell.
CJA differentiated capabilities
- Customer Analysis: map identity & interactions over time
- Journey Visualization: adaptable, AI-supported reporting
- Segmentation: insight-driven segments from multiple filters
- Actionable Intelligence: activate via Journey Optimizer or RT-CDP
Optimize experiences across devices — reveal the full cross-device path to purchase and remove friction from the flows that matter.
2aCross-device analysis
The pet-parent journey
A customer sees a Facebook ad on mobile, downloads the PetSmart app, browses on tablet, completes purchase on desktop, and redeems Treats rewards in-store.
Questions PetSmart could answer
- Which devices initiate versus complete purchases?
- How do device journeys vary by category?
- Do app users spend more than web-only shoppers?
Value & impact
- Connects identity across devices to reveal the full path to purchase.
- Improves conversion rate across devices by 3–5%.
CJA differentiated capabilities
- Connected Customer Data: unify IDs across devices/channels
- Full Journey View: sequence steps across devices & channels
- Data Exploration: rich, AI-supported self-serve visualizations
- Attribution: compare devices/channels/content on conversions
2bMobile app interactions & impact
Features under evaluation
Grooming appointment booking, Treats loyalty dashboard, store inventory lookup, prescription refill functionality, and digital coupons.
Questions PetSmart could answer
- Which features drive incremental revenue?
- Which features increase store visits?
- Which app experiences improve loyalty retention?
Value & impact
- Prioritizes app investment around the features pet parents value most.
- Improves app optimization for purchases, satisfaction, and LTV.
CJA differentiated capabilities
- Connected Customer Data: unify IDs across devices/channels
- Full Journey View: sequence steps across devices & channels
- Guided Analysis: self-serve insights via guided workflows
- AI-driven Insights: gen AI/ML for segmentation & attribution
2cMobile app flow optimization
Flows under evaluation
Analyze where customers abandon grooming bookings, pharmacy refills, autoship enrollment, and subscription purchases.
Additional insight
- Identify friction points preventing customers from completing high-value recurring purchases.
- Pinpoint the steps with the steepest drop-off.
Value & impact
- Improves app optimization for increased purchases, satisfaction, and LTV.
CJA differentiated capabilities
- Customer Identity: unify IDs across devices & channels
- Full Journey View: sequence steps across devices & channels
- Guided Analysis: self-serve funnel & flow insights
- Actionable Intelligence: publish audiences to RT-CDP/Journey Optimizer
Measure cross-channel marketing performance — attribute outcomes across channels, content, offers, products, and campaigns to total customer value.
3aCross-channel marketing attribution
Channels measured
How email, SMS, push notification, paid social, and loyalty campaigns contribute to food purchases, grooming appointments, training enrollment, and veterinary visits.
PetSmart benefit
- Moves beyond ecommerce attribution to understand impact on total customer value.
Impact
- Improves email conversion rate by 2–3%.
- Reduces reliance on data science teams for optimizations.
CJA differentiated capabilities
- Connecting Data: standardize any streaming/batch data — no SQL
- Customer Identity: unify IDs across channels & devices
- Data Flexibility: redefine metrics/dimensions retroactively
- Attribution: compare devices, channels & content on conversion
3bOutbound journey & campaign analysis
Campaigns analyzed
Abandoned cart campaigns for dog food, cat litter, flea & tick treatments, and pharmacy products.
Additional PetSmart question
- Which communication channel best drives recovery by product category?
Value & impact
- Understands how retargeting messages recover at-risk purchases.
- Improves abandonment recovery via email/push by 1–2%.
CJA differentiated capabilities
- Connecting Data: standardize any streaming/batch data — no SQL
- Customer Identity: unify IDs across channels & devices
- Attribution: compare channels/content on conversion events
- Actionable Intelligence: publish audiences to RT-CDP/Journey Optimizer
3cContent performance
Content measured
Pet care articles, puppy ownership guides, training videos, and breed-specific recommendations.
Questions PetSmart could answer
- Which content drives purchases?
- Which content drives service bookings?
- Which content improves Treats enrollment?
Value & impact
- Identifies where to position content on-site for the best response and conversion.
- Increases customer satisfaction and LTV.
CJA differentiated capabilities
- Connecting Data: standardize any streaming/batch data — no SQL
- Customer Identity: unify IDs, both online & offline
- Attribution: flexible lookback windows across touchpoints
- Segmentation: insight-driven segments from multiple filters
3dOffer & placement performance
Offers tested
Grooming discounts, autoship promotions, buy-more-save-more offers, and veterinary wellness plans.
Questions PetSmart could answer
- Which home page placements drive the highest conversion?
- Which offers generate profitable behavior instead of one-time deal seeking?
Value & impact
- Identifies optimal placements to display offers and advertisements.
- Improves campaign relevancy and conversion rates.
CJA differentiated capabilities
- Connecting Data: standardize any streaming/batch data — no SQL
- Customer Identity: unify IDs, both online & offline
- Attribution: flexible lookback windows across touchpoints
- Segmentation: insight-driven segments from multiple filters
3eProduct & category insights
Categories analyzed
Relationships between dog food, treats, toys, grooming, health products, and pharmacy.
Questions PetSmart could answer
- Which categories are most frequently purchased together?
- What product sequences lead to service adoption?
- Which categories drive the highest loyalty engagement?
Value & impact
- Improves product placement and recommendations.
- Increases cross-sell & upsell purchases and customer LTV.
CJA differentiated capabilities
- Data Flexibility: create/redefine metrics & dimensions on the fly
- Binding Dimensions: attribute a search term/ad to one product
- Visualization: flow & fallout, cohort analysis across segments
3fProduct profitability
Costs considered
Product margin, promotional cost, loyalty rewards, shipping expense, and store fulfillment costs.
Questions PetSmart could answer
- Which dog food brands drive the highest profit?
- Which products are ideal candidates for Autoship marketing?
- Which promotions erode margin despite strong revenue?
Value & impact
- Understands margins on products sold both in-store and online.
- Improves profit margin by 1–2% through optimized placement.
CJA differentiated capabilities
- Summary-level Data: connect aggregate & event-level data
- Data Flexibility: fix errors, improve accuracy retroactively
- Data Democratization: share via Workspace, links, or BI tools
3gAdvertising performance
Channels measured
Google Shopping, Meta, TikTok, Connected TV, affiliate, and loyalty media.
Questions PetSmart could answer
- Which campaigns drive store traffic?
- Which campaigns drive grooming or veterinary services?
- Which campaigns acquire the most valuable pet parents over time?
Value & impact
- Maps campaigns across aggregate and event-level data for holistic ad performance.
- Improves ROAS by 2–3% through campaign optimization.
CJA differentiated capabilities
- Customer Identity: unify IDs across channels & devices
- Summary-level Data: connect channel, campaign & creative data
- AI-driven Insights: gen AI/ML for segmentation & attribution
- Data Flexibility: redefine metrics/dimensions retroactively
Generate Retail Media Network and vendor dashboards — turn unified journey data into onsite advertising performance, vendor reporting, and a new revenue stream.
4aOnsite advertising performance (retailer)
Example
Understand which supplier placements — Purina, Hill's, Blue Buffalo, and others — influence online and in-store purchases.
Question
- Which supplier placements influence online and in-store purchases?
Value & impact
- Understands the impact onsite retail media advertising has across the entire business.
- Optimizes ad placements and vendor mix to increase CPM & ROI.
CJA differentiated capabilities
- Connecting Data: standardize any event data — no SQL
- Customer Identity: link unauthenticated actions via identity graph
- Binding Dimensions: bind ads to products for attribution
- Segmentation: slice analysis by customer actions & channels
4bOnsite advertising vendor analysis
Example
Compare sponsored-placement performance across pet brand vendors to inform CPM rates and priority.
Question
- Which pet brand receives the highest ROAS from sponsored placements?
Value & impact
- Increases depth and speed-to-insight.
- Provides insights to justify increased ad CPMs.
CJA differentiated capabilities
- Connecting Data: standardize any event data — no SQL
- Customer Identity: link unauthenticated actions via identity graph
- Adobe Integrations: pull incrementality from Adobe Mix Modeler
- Exploratory Analysis: drag-and-drop cross-channel journeys
4cOnsite advertising reporting for vendors
Self-service dashboard metrics
- Impressions
- Clicks
- Attributed sales
- Store sales influenced
- New customer acquisition
Objective
Provide vendors with self-service dashboards showing the metrics that matter most to them.
Value & impact
- Scaling reporting through automation can drive 50–75% cost savings per report.
CJA differentiated capabilities
- Connecting Data: standardize any event data — no SQL
- Customer Identity: link unauthenticated actions via identity graph
- Binding Dimensions: bind ads to products for attribution
- Data Democratization: share via API or PDF report distribution
4dOffsite / paid media analysis
Example
Connect supplier-funded campaigns with online orders, store purchases, loyalty engagement, and lifetime value.
Vendors in scope
- Purina · Hill's · Blue Buffalo
- Royal Canin · Greenies
- Frontline · Kong
Value & impact
- Maps channels/campaigns across aggregate and event-level data.
- Improves ROAS through campaign optimization; decreases time-to-insight.
CJA differentiated capabilities
- Connecting Data: standardize any event data — no SQL
- Summary-level Data: connect aggregate & event-level data
- Data Flexibility: redefine metrics/dimensions retroactively
- Exploratory Analysis: drag-and-drop breakdown by channel/platform
Why this is uniquely PetSmart.
This journey connects digital research to lifetime value — showcasing why unified customer journey analytics is more valuable than traditional web analytics for PetSmart.
Digital research
Reviews, inventory checks
Loyalty engagement
Treats activity
Store visit
In-store purchase
Grooming / vet service
Service adoption
Replenishment purchase
Repeat buying
Autoship adoption
Recurring revenue
The questions CJA puts within reach.
Digital-only questions deliver value from Phase 1. Omnichannel questions become possible once digital, loyalty, CRM, store, and service data are unified — covering the full customer lifecycle, not just the web session.
For digital, ecommerce, product, UX, CRO, search & merchandising teams
Acquisition & marketing
- Which channels drive highest-converting visitors & repeat purchasers?
- Which campaigns generate highest revenue per visitor?
- Which marketing touchpoint combinations lead to conversion?
Conversion & CRO
- Where are customers abandoning the purchase journey?
- Which checkout step drives the most revenue loss?
- Which segments experience the greatest checkout friction?
Product & merchandising
- Which SKUs are most viewed but not purchased?
- Which categories have high engagement but low conversion?
- Which brands drive the strongest repeat-purchase behavior?
Search & navigation
- What are customers searching for that they can't find?
- Which search terms create the highest revenue?
- Which navigation paths lead most often to abandonment?
Content & experience
- Which content assets most influence conversion?
- Which digital experiences separate high-value customers from others?
For loyalty, store operations, services, attribution & executive teams
- Answers become possible when digital, loyalty, CRM, store, and service data are unified in CJA.
- Directly supports PetSmart's omnichannel, loyalty, and identity-stitching initiatives.
- Materially different from traditional web analytics — covers the full customer lifecycle.
Digital-to-store revenue
- How much in-store revenue is influenced by digital?
- Which online behaviors most lead to store purchases?
- Which digital channels drive the most store revenue?
Loyalty & customer value
- Which journeys create highest-value Treats members?
- What behaviors predict Member → Bestie → VIPP progression?
- Which customers show early churn indicators?
Services
- Which digital experiences lead to grooming bookings?
- Which retail customers are most likely to buy services?
- Which service experiences drive highest lifetime value?
BOPIS & fulfillment
- How much incremental revenue is generated at BOPIS pickup?
- Which products are most added during pickup?
- Where are customers abandoning BOPIS journeys?
Cross-channel attribution
- Which media combinations drive both online and offline revenue?
- Which channels contribute most to long-term customer value?
- How should spend be reallocated based on attribution?
Journey optimization
- What friction points drive support contacts or store calls?
- Which journeys create highest revenue and retention across all channels?
CJA recent releases and roadmap.
Recently shipped capabilities and the committed direction of continued investment — followed by how that investment maps directly to what matters most to PetSmart's analytics strategy.
Recently released Now generally available in CJA
Identity & data trust
Dataset preview & stitching validation
Validate identity stitching before production — lower risk, more trusted cross-channel reporting.
Stitching enhancements
Simpler identity configuration and clearer governance; less implementation overhead.
Data validation skill
Catch data-quality issues before they reach reporting; less manual checking.
AEP Data Mirror (GA)
Sync Experience Platform datasets with Databricks; keep analytics and warehouse aligned.
AI & productivity
MCP server for CJA
Let AI assistants securely query analytics in natural language.
Interactive training tutorial
Hands-on onboarding inside Analysis Workspace speeds adoption.
Data storytelling
Turn Workspace projects into executive-ready presentations, faster.
Workspace collaboration
Comments and discussion inside projects align analysts and business teams.
Retail & merchandising
Multiple dimension columns in freeform tables
Compare products, categories, campaigns, channels, and segments side-by-side — richer analysis, less report building.
Committed roadmap Direction of continued investment
Deeper retail analysis
Sub-event segmentation
Analyze below the event level for SKU, basket, and category insight and precise audiences.
Conversation insights
Bring chatbot, support, and AI-assistant conversations into journey analysis and intent.
Enterprise data & AI
Data feeds in CJA
Export enriched journey data to warehouses for data science and enterprise reporting.
AI-powered analysis & proactive insights
Surface meaningful changes and anomalies automatically; speed root-cause analysis.
AI-powered validation for migration
Compare Adobe Analytics and CJA outputs at scale to de-risk the GA4 transition.
Implementation & governance
Automated data view configuration
Streamline setup and migration; more consistency, faster time-to-value.
Consent Navigator
Add CDN log data — bot traffic, consent signals, AI-crawler activity — for stronger governance.
Resources Where to go deeper
Consult your Adobe representative for current licensing, editions, and availability.
Investing in what matters Investing in what matters to PetSmart
As PetSmart evaluates next-generation analytics beyond Google Analytics 4, Adobe continues to make significant, sustained investments in Customer Journey Analytics — targeted at the exact capabilities PetSmart's strategy depends on. The releases and roadmap above map directly onto the seven themes below.
Customer identity & stitching
The foundation for a single pet-parent view across ecommerce, stores, Treats, and services — the prerequisite for every omnichannel use case.
- Dataset preview & stitching validation
- Stitching enhancements
- Identity graph for unauthenticated actions
Omnichannel journey analysis
Follow the whole path — digital research to store visit to service adoption to Autoship — with flow, fallout, and cohort analysis, not just the web session.
- Full journey view across channels
- Multiple dimension columns in freeform tables
- AI-powered analysis & proactive insights
Merchandising & retail insight
Analyze products, baskets, and categories at the depth retail and merchandising teams need to optimize placement, cross-sell, and profitability.
- Sub-event segmentation for SKU/basket/category
- Binding dimensions for search/ad-to-product attribution
- Conversation insights from chatbot & support
Databricks & enterprise data
Keep analytics and the enterprise warehouse aligned, and push enriched journey data back out to data science and enterprise reporting.
- AEP Data Mirror (GA)
- Data feeds in CJA
- Summary + event-level data connected
Data governance & consent
Stronger governance as data sources multiply — including CDN-level signals for bot traffic, consent, and AI-crawler activity.
- Consent Navigator
- Clearer stitching governance
- Automated data view configuration
Data quality & trust
Catch issues before they reach reporting and de-risk the GA4 transition, so teams trust the numbers driving decisions.
- Data validation skill
- AI-powered validation for migration
- Retroactive metric/dimension correction
AI-powered analytics
Accelerate insight generation and reduce reliance on data science teams — from natural-language querying to executive-ready storytelling.
- MCP server for CJA
- Data storytelling
- Proactive insights & anomaly detection
The recent innovations and upcoming roadmap above demonstrate Adobe's long-term commitment to advancing the CJA platform and delivering continuous value to customers.
These investments are designed to help PetSmart accelerate insight generation, improve data trust, simplify implementation, strengthen governance, and maximize the value of customer and operational data across the enterprise — ensuring a future-ready analytics foundation that can evolve alongside PetSmart's business needs.
Adobe Confidential. Roadmap disclosures are informational only, are not a guarantee of any future feature or functionality, and are subject to change at any time. They must not be relied upon as a contractual commitment. Certain capabilities may require a higher CJA edition than currently licensed — consult your Adobe representative for availability.